I Am Jackson: Jason Lenard

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Jason Lenard

What is your hometown?

I was born and raised in Jackson, and both my mom and dad are from here, so this community has always been a big part of my life. My wife and her family are from Jackson as well, which made coming back feel natural. We moved to Middle Tennessee when I was younger, but in 2017 we decided to return and grow our business here. It didn’t take long for Jackson to feel like home again.  

Where else have you lived?

We’ve lived all over Middle Tennessee—Murfreesboro, downtown Nashville, and Gallatin to name a few. Each season in those towns played a role in shaping who we are today, both personally and professionally.

What is your profession, and what led you to choose it?
I’m a custom home builder and developer, and I own Superior Custom Homes. I grew up in construction with my father—riding with him on a backhoe as a kid and working alongside his trades during the summers. Being around it from such an early age made the path feel natural. After college I started a renovations company in 2008, moved into real estate development and new construction in 2014, and we’ve now built over 500 homes across Tennessee. Today, our focus is high-end custom homes built with consistency and attention to detail.

Where have you volunteered or contributed your time in efforts to give back?

Giving back is important to me, especially in the community that supports our business. A lot of that comes through mentoring our team, supporting local efforts, and contributing to the continued growth of Jackson. 

What are some of your favorite things about Jackson?
Jackson has a strong sense of community, and relationships here really matter. It’s growing, but it still holds on to that hometown feel, which makes it unique. When we moved back to Jackson in 2017 and started developing and building downtown at The Lift, it felt like we had been here for a decade already.

Three words that best describe you:

Driven. Detail-oriented. Caring.

What is the last thing you Googled?

Probably something related to construction details or product specs—I’m always looking for ways to improve what we do.

What is your favorite thing to do in Jackson?

Golf. If I’m not working or with my family, you can find me on the golf course.

What is one thing you do not go a day without?

Telling my wife and little girl that I love them. They are my world.

I Am Jackson because…

I remember PoFolks Restaurant and want to start a petition to bring it back! And if that’s not Jackson enough, then it’s because I’m proud to build homes in a community that values hard work, relationships, and doing things the right way.